Sales and clients · 9 slides
A sales deck is the presentation you show a prospective customer to win a deal. It starts with the buyer's problem, not with your company, and ends with a next step the buyer can say yes to. This template has nine slides: a cover addressed to the buyer, the situation in their numbers, the solution, a comparison with the alternatives, proof, the business case, pricing, the rollout and the next steps.
For sales teams, account executives, founders who sell, consultants and agencies who present a product or service to a prospective customer, and for anyone who has to turn a discovery call into a proposal.
Download the example deck (.pptx, 60 KB)Free for your own and client decks, no sign-up. Company and figures are invented.
9 slides
What each slide has to achieve and what to put on it. Scroll through, or open the deck and present it.
The cover decides whether the buyer reads a deck about them or a brochure. Their company name and the outcome in the title make it theirs, and a forwarded file explains itself to people who were not in the meeting.
Start with what you learned in discovery, not with your company history. One slide that states the problem in the buyer's own numbers shows that you listened and earns the next ten minutes.
Describe the product as the three jobs it does for the people who will use it, in their words. Three is what a listener remembers, and every job has to answer a need from the previous slide.
Every buyer compares you with something: a competitor, a spreadsheet or doing nothing. Answer that comparison before it is asked, on needs the buyer named. One row that the alternative wins makes the other rows believable.
A wall of logos shows who bought, not what happened. Three or four numbers that the buyer could verify do more: customers, usage, renewals and time to start. Each one carries a date and a definition.
The buyer's finance director has to justify the purchase. One bridge from the savings, minus your price, to the net benefit shows the story and the arithmetic in one picture, and visible assumptions let the buyer replace them with their own.
Price comes after value, never before. Three plans with the recommended one marked let the buyer choose without negotiating the structure, and a title with the total at the buyer's size turns a unit price into the number that finance will see.
A buyer who cannot picture the start imagines a long project and waits. Four steps with week ranges show that the change is small and scheduled, and what you need from the buyer's side.
A sales deck ends on an action, not on “Questions?”. Three small steps, each with a date or a person, give the meeting an outcome and make the next contact easy to schedule.
Brief
Copy the brief or open it straight in the editor. Replace the highlighted parts with your own facts, or attach your files and the numbers come from them.
Create a 9-slide sales deck in which [vendor] proposes [product] to [prospect]. Slide 1: cover with the prospect's name, the outcome they want as the title, and the date. Slide 2: the prospect's problem in their own numbers ([number] [unit]) and where the number comes from. Slide 3: three jobs the product does, each one a job the prospect's team does today. Slide 4: a table comparing [alternative 1], [alternative 2] and [product] on [four or five needs], with one row where the alternative wins and my column highlighted. Slide 5: four proof numbers, each with a date and a definition: [customers], [usage], [renewal rate], [time to start]. Slide 6: a waterfall chart from [saving 1] and [saving 2] to the total savings, minus our price, to the net benefit, with the assumptions in the takeaway. Slide 7: three pricing plans with [plan] recommended and the total price for [number] [units]. Slide 8: the rollout in four steps over [number] weeks. Slide 9: three next steps with a date or an owner each, and a contact. Write every title as a full sentence that states the point. Use my real figures; where one is missing, mark it as an assumption instead of inventing it.
Ask in discovery for the volume, the hours and the cost per hour. With those three, the situation and business-case slides belong to the buyer, not to you. If you have no data, show a range and label it an assumption instead of inventing an exact figure.
After the meeting, your contact forwards the deck to finance, IT or a boss who was not there. Write each title as a full sentence that states the point, such as “Tourwerk saves €647k a year against a license of €127k”, and give every number its date and definition. Operations reads the solution and the rollout, finance reads the business case and the price, and IT looks for security in the appendix.
Buyers compare you with a spreadsheet, an incumbent or doing nothing. Pick the needs the buyer named, not the ones you win, and name a competitor only if the buyer does. One row where the alternative wins, such as license cost, makes the other marks credible.
The finance director will test your numbers, so put hours, rates and shares in a note. The example deck assumes that half of the planning time is saved, although re-planning takes 62% of it. A case that still pays with a cautious assumption survives the first question.
The slides on product, proof and pricing stay the same; the cover, the situation and the business case change with every buyer. Upload your master deck as a PowerPoint file, attach the account notes and the price list, and ask the AI for a version for this account. AI makes mistakes, so check every figure and name. The AI is instructed not to invent figures and to label assumptions.
FAQ
A good sales deck follows the buyer's questions in order: what is wrong today, what do you do about it, why not the alternatives, who else trusts you, what does it return, what does it cost, how does it start and what happens next. That is the order of the nine slides in this template. Open with the buyer's problem in their numbers instead of your company history, and end on a next step with a date. Company background, team and security details belong in an appendix that you open only when asked.
A sales deck is shown to a prospective customer to win a deal, so it is about the buyer's problem, the proof and the price. A pitch deck is shown to investors to raise money, so it is about the market, the team and the growth of the company. The two share a few slides, such as the problem and the traction, but the audience asks a different question: “Will this solve my problem?” against “Will this company be worth more?”. A company profile describes the firm for any reader; a sales deck centers on one buyer. If you sell to companies and also raise money, build two decks.
For a first meeting, eight to twelve slides are enough; this template has nine. Plan about two minutes of talking per slide, and a 30-minute meeting fits nine slides with time for questions. Put detail such as security, integrations and references in an appendix instead of the main deck. A deck that is sent without a meeting can run longer, but every slide still needs a title that states its point.
Yes, once the buyer has agreed that the problem is worth solving, which is usually the second meeting or a written proposal. Put the price after the business case so it is read against the benefit, and show the total at the buyer's size, not only the unit price. In a first call with a buyer who is not qualified yet, leave the price out and keep it in the appendix.
A chat assistant can draft a storyline and wording, but the buyer's numbers and your proof have to come from you. The AI builds the slides from a brief like the one above as an editable PowerPoint file, and you can attach discovery notes, a price list or an Excel file as source material. Colors, fonts and logo come from your brand kit, which the AI can read from your website address. AI makes mistakes, so check every figure, name and claim before the deck goes to the buyer.
No. Tourwerk, Veldkamp Building Services and all figures are fictional. The arithmetic is consistent: the savings of €272k and €375k add up to €647k, the license for 84 technicians at €126 a month is €127k, and €520k remains, so the deck works as a model for your own numbers.
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