Free tool · Pitch
Elevator pitch generator: a 30, 60 and 90 second pitch
Write who you are, who it is for, the problem, your solution, your proof and your ask, one sentence per line. You get a 30, 60 and 90 second version, each with its words and its time.
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- Runs in your browser
How to use the elevator pitch builder
Write one sentence per line
Fill in the six parts: who you are, who it is for, the problem, your solution, your proof and your ask. Put one sentence on each line, up to three lines per part. Or load an example and change it.
Put the line you need most first
The first line of each part goes into every version, the second line into the 60 and 90 second versions, the third into the 90 second version only. Order your lines by how much you would miss them.
Read the words and the time
Each version shows its word count, its time at a normal pace and whether it fits its slot. Switch on the 10 percent allowance if you pause between points.
Cut or add until each version fits
If a version is over, delete the weakest line of the longest part. If it is under, add a line. Nothing is rewritten for you, so the words stay yours.
Copy it and say it aloud
Copy a version, say it aloud once with a timer and compare. If you need 40 seconds for a text the builder puts at 30, plan with 40.
Sources
How it works and what it rests on
Where a number is our own rule of thumb, we say so.
The builder does not write or change a word. It joins your lines into three versions: the 30 second version takes the first line of each part, the 60 second version the first two lines, and the 90 second version every line. A full stop is added to a line that ends in a letter or a number, so the version reads as sentences when you say it.
Word counts and times come from the same model as the speaking time calculator: 130 words per minute for English at a normal pace, with an optional 10 percent allowance for pauses. At that pace 30 seconds hold 65 words, 60 seconds 130 and 90 seconds 195. With the allowance they hold 59, 118 and 177. For German the normal pace is 120 words per minute, which gives 60, 120 and 180 words.
These rates are our own planning figures, not measurements. Speaking pace varies with the speaker and the room, and a listener who has to think about what you say needs more time than one who nods along. Say your pitch once with a timer and replace our figure with your own.
The note under each version is neutral: it says whether the text fits its slot and by how many words it is over or under. Under is the safer side, because a pitch that ends early leaves room for the other person to answer. For what each part should do, see the guide to elevator pitch examples.
Your text stays in your browser. It is not sent anywhere and not saved, and the button under the tool opens a brief that holds numbers and placeholders, not your lines.
FAQ
Frequently asked questions
How long should an elevator pitch be?
Between 30 and 90 seconds covers most situations, which is about 65 to 195 words at a normal English pace. Use the 30 second version when you have one breath, the 60 second version at a first meeting and keep the 90 second version for when someone asks to hear more.
How many words is a 30 second elevator pitch?
About 65 words at 130 words per minute, the pace we plan with for English. With a 10 percent allowance for pauses it is about 59 words. German has longer words, so plan with about 60 words at 120 words per minute.
What should an elevator pitch include?
Who you are, who it is for, the problem they have today, what your solution changes, one proof point and a specific ask. The builder has one field for each, so nothing is missing and nothing else is added.
What is the difference between the 30, 60 and 90 second versions?
The 30 second version keeps the first line of every part: the message and one proof point. The 60 second version adds a second line to each part, usually a reason or a detail. The 90 second version uses everything you wrote. You choose which lines come first.
Does the generator write the pitch for me?
No. It joins the lines you write into three versions and measures them. It does not use AI and does not change your words, so the result sounds like you. The three examples show what filled-in lines look like, with an invented person and company each.
Is my text sent or saved anywhere?
No. The text stays in your browser and is gone when you close the page. Copying a version uses your browser's clipboard and nothing else.
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Put it into a finished deck
Describe your talk in a sentence, add your files and get an editable PowerPoint deck. The brief from this page is filled in for you.
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