Sales and clients · 9 slides
A company profile introduces a business to buyers, partners and lenders: who it is, what it does, how big it is and why it can be trusted. This template has nine slides: a calm cover, one sentence on who you are, four key facts, five years of growth, three capabilities, the customer mix, history and certifications, the leadership team and one next step. Each content slide makes one claim and backs it with a number or a date.
For owners, sales leads and marketing teams at small and mid-sized companies that need one profile for tenders, supplier audits and first meetings.
Download the example deck (.pptx, 60 KB)Free for your own and client decks, no sign-up. Company and figures are invented.
9 slides
What each slide has to achieve and what to put on it. Scroll through, or open the deck and present it.
A profile is often read cold, as an attachment with no covering email. The cover says whose it is and what the company does, so the reader knows at once whether it applies to them.
The answer to “who are you” in one sentence, with size and age. Everything after it is proof, so this sentence has to be complete.
Four numbers a buyer or partner checks first. Writing the date and the way each number is measured next to it saves the first round of questions.
One chart over five years shows a steady trend. For a lender or a buyer that says more than the latest year alone.
Capabilities a buyer can compare, each with one hard number. A list of machines or services tells a stranger little; a tolerance, a certification or a lead time tells them something.
Shows the markets you serve and how dependent you are on any single customer. Concentration is the first thing a buyer, a bank or an insurer asks about.
Trust comes from facts a reader can check: dates, certificates and capacity steps. “Experienced” proves nothing; “ISO 13485 since 2012” does.
Puts names and roles on the company. A buyer wants to know who decides, who answers quality questions and who has been there long enough to remember.
A profile ends with an action, not with “thank you”. Say what the reader should send, what comes back and how fast.
A company profile comes in two formats, and the right one depends on how it is read. A deck of 8 to 12 slides works when someone presents it or walks through it on a call. A two-page A4 document, usually sent as a PDF, works when it is attached to a tender or a supplier questionnaire. The nine slides of this template can be presented or sent as a PDF.
| Aspect | Deck (slides) | Document (A4 pages) |
|---|---|---|
| Length | 8 to 12 slides | 2 pages |
| Best for | A first meeting, a pitch to a buyer or a walk-through on a call | A tender, a supplier questionnaire or an email attachment |
| How it is read | Presented, or read slide by slide | Read alone, often printed |
| Each unit says | One claim, backed by a number | One topic per half page, under a headline that states the claim |
The nine slides stay the same. What changes is which slides you move up and which you shorten. Pick the row that matches your reader.
| Use | Slides to move up | The reader's first question |
|---|---|---|
| First meeting | Who we are, What we do, Next step and contact | “Is this company relevant to us?” |
| Tender | History and certifications, Key facts, Who we serve | “Does this company meet our requirements?” |
| Supplier audit | Key facts, History and certifications, Leadership | “Can we rely on this company for years?” |
This is slide 2 of the example deck, written for Wendeler Precision, an invented company. Title: “We machine precision parts for medical devices and automation, in batches from 50 to 50,000.” Below it: “212 employees at three plants.” and “Karl Wendeler founded the company in 1994. His daughter Mara has led it since 2021. Revenue was €38.4m in 2025.”
The slide works because the title says what is made, for whom and in what quantities, and the lines under it give size, age, ownership and revenue. A buyer can place the company without reading on.
Brief
Copy the brief or open it straight in the editor. Replace the highlighted parts with your own facts, or attach your files and the numbers come from them.
Create a 9-slide company profile for [company name], a [type of company] based in [city, country], founded in [year]. Slide 1: cover with the company name, one line on what we make and for whom, and the year of the profile. Slide 2: who we are in one sentence, with [number] employees, [number] sites and revenue of [amount]. Slide 3: four key facts ([revenue], [employees], [share of repeat customers], [one quality or delivery figure]) with the change against last year and the date of the figures. Slide 4: revenue for the last five years as a column chart, with the average yearly growth. Slide 5: our three capabilities, each with one hard number. Slide 6: revenue by [industry] as a donut chart, plus the share of our largest customer. Slide 7: a timeline of five milestones and certifications. Slide 8: the leadership team with name, role and years with the company. Slide 9: one next step with a named contact. Use action titles, state the date and source of every figure and keep the tone factual and sober. Use my real numbers; where one is missing, mark it as an assumption instead of inventing it.
Readers use a profile to check you out, often after a tender or before a supplier audit. Replace “high-performing” and “innovative” with employees, founding year, certifications, tolerances and delivery dates.
“On-time delivery 98.6%” means nothing without a definition. Write what it is measured against (the confirmed date or the requested date) and for which period. That answers the first question on the slide.
The same company needs a different emphasis for a customer, a bank and a recruit. Keep the core slides and swap the weight: capabilities for buyers, growth and customer mix for lenders, history and leadership for partners.
Photos of your plant, your products and your people earn more trust than stock images. One good photo on the cover and one for each capability is enough.
Readers who only need to look get the PDF; the editable PowerPoint stays with you for the next update. Check that the file opens on a phone and is small enough for email.
FAQ
Who you are in one sentence, key facts such as revenue and employees, growth, what you offer, who your customers are, history and certifications, the leadership team and a contact. That is nine slides. Keep further detail, such as a reference list or a site plan, in an appendix.
Eight to twelve slides as a presentation, or two pages as a short PDF. Beyond that readers skim, so move detail to an appendix and send it on request.
A company profile describes what a business is and does today, for buyers, partners and lenders. A pitch deck asks investors for money and centers on the problem, the market, traction and the amount raised. Both use facts about the company, but they answer different questions. A company profile fits any reader and is read without you; a sales deck is built around one buyer's problem and shown in a meeting.
A general chat assistant can draft the outline and the wording, but the facts, such as revenue, headcount and certifications, have to come from you. The AI builds the slides themselves as an editable PowerPoint file from a brief like the one above. It plans the structure first, and the first result is a first version to check against your own figures.
Yes. Upload your .pptx and the AI reads the theme fonts, colors and layouts, then builds new slides in the same design as ordinary, editable text boxes, shapes and pictures. Without a file, save your brand (colors, fonts, logo) or let the AI read it from your website address.
No. Wendeler Precision and all its figures are fictional. The arithmetic is consistent: the industries add up to 100 percent and the growth rate matches the yearly revenue, so the deck works as a model for your own numbers.
Can Copilot in PowerPoint use your company template? Yes, through a Brand kit: how to prepare the template, upload it, set strict mode and check the result.
A slide layout is a template for how content is arranged on a slide: which boxes it has and where they sit. Definition, common layouts and how to choose one.
Open your .pptx and build new slides in your own fonts, colors and layouts, or set up a brand kit. See what the AI reads from your file, plan by plan.
Hire a presentation design service, build in-house or use a tool: a decision frame, a briefing checklist, a quote table to fill in and a worked cost example.
Corporate design is the consistent visual look of an organization: logo, colors, fonts, imagery and layout rules. Definition and use in presentations.
Open, edit and save the slide master in PowerPoint: fonts, colors, logo, layouts, placeholders and footers, with exact menu paths and fixes for common problems.
From the page plan you approve to the exported .pptx, step by step.
Paste up to 3 public links and approve the page plan before the build.
Where to find your company's PowerPoint template and how to build a corporate design template with theme colors, fonts, logo and layouts, then share it.
Start from this structure, add your numbers and your company's PowerPoint template, and get an editable .pptx.
Build with this structureFree plan, no card needed