Sales and clients · 8 slides
A listing presentation is what a real estate agent shows a seller to win the listing. It proves the track record, prices the home from recent comparable sales, shows how buyers will be reached, lays out the weeks ahead and shows what the seller keeps. This template has eight slides and one rule: every number can be checked against the comps or the seller's own statement.
For real estate agents, teams and brokers who pitch a home seller, and for agencies that want one consistent deck for the listing appointment.
8 slides
What each slide has to achieve and what to put on it. Scroll through, or open the deck and present it.
The seller is here for their own home. The address and the recommended price on slide one show a plan for that home, not a pitch for the agency.
Four numbers a seller can compare with the market: homes sold, days on market, sale price against list price and the share sold above list. Each sits next to the neighborhood figure.
The evidence behind the price. Five recent sales near the home, each with its price per square foot, let the seller check your logic. The comparative market analysis, or CMA, in one table.
Gives the recommended price as one number with the arithmetic behind it, so the seller can tie it back to the comparable sales.
Shows what happens in the first ten days with one number per channel, so the seller sees effort and not adjectives.
Dates, not promises: when the photos are taken, when the listing goes live, when offers are reviewed and when closing is expected.
Answers the question every seller has: what is left after everything is paid. A bridge closes to the net figure.
Ends on three actions with dates, so the seller can say yes in the room.
Brief
Copy the brief or open it straight in the editor. Replace the highlighted parts with your own facts, or attach your files and the numbers come from them.
Create an 8-slide listing presentation for [the Ellis family] on [5 November 2026]. Agent: [Dana Reyes, Marlow Street Realty]. Home: [1420 Cedar Hollow Lane, 4 bedrooms, 2,120 sq ft]. Slide 1: title with the address and the recommended list price [$689,000]. Slide 2: our track record in four numbers, each next to the neighborhood average [64 homes sold, 24 days on market against 41, 99.1% of list price against 97.2%, 31% sold above list]. Slide 3: a table of five comparable sales from [July to September 2026] with size, sold price and price per square foot [1388 Cedar Hollow Lane 2,240 sq ft $712,000; 52 Larkspur Court 2,050 sq ft $668,000; 1507 Willow Bend Road 1,960 sq ft $640,000; 88 Fernhill Drive 2,310 sq ft $735,000; 214 Birchwood Avenue 1,890 sq ft $645,000]. Slide 4: the recommended price with its arithmetic [2,120 sq ft at $325]. Slide 5: four marketing channels with one number each [30 photos and a 3D tour, MLS and portals at 9 a.m., 2 open houses, 180 buyers in our database]. Slide 6: a timeline with dates from the photos on [9 November] to closing in early January. Slide 7: a waterfall from sale price to net proceeds [commission 5%, closing costs 1.5%, prep and staging $6k, mortgage payoff $312k]. Slide 8: next steps with dates. Use action titles. Check that every price per square foot and the proceeds bridge are right, and mark anything you had to assume instead of inventing figures.
Sellers want to know what the home is worth. Put the address and the price on slide one, and let the track record follow as proof, not as the opening.
A 24-day average means little until it stands next to the neighborhood's 41. Give each track record number a market figure and name the period it covers.
Square feet times price per square foot, next to the comp average. A seller who can follow the calculation argues less about the number and trusts the recommendation more.
A timeline with dates for photos, go-live and open houses turns a plan into a commitment. Work out the target for an accepted offer from your own days-on-market average.
The price is not what the seller keeps. A bridge from sale price to net proceeds answers the real question, and the assumptions on the slide, such as the commission percentage, can be confirmed in the room.
FAQ
A track record with market comparisons, comparable sales and a price recommendation, the marketing plan, a timeline with dates, an estimate of the seller's net proceeds and the next steps. Eight slides cover it, and the listing agreement and disclosures go in a separate packet.
Eight to twelve slides. Plan on about one and a half minutes per slide, so eight slides take twelve minutes and leave the rest of the appointment for the walk-through and the seller's questions.
Take recent sales of similar homes close by, work out each price per square foot and use the average as a guide. Multiply by the size of the home, adjust for what sets it apart, such as lot, condition or upgrades, and show the calculation on the slide so the seller can follow it.
ChatGPT or any other AI assistant can draft the slide wording and suggest a structure. It does not know your sales, the comparable sales or the seller's mortgage, so the figures have to come from your MLS data and your own records, and every number needs a check. The AI builds editable slides from your brief and your data. AI makes mistakes, so check every figure.
Yes. Upload your brokerage's .pptx and the AI builds the new slides in that design, with its fonts and colors. The result is an editable PowerPoint file made of ordinary text boxes, shapes and tables.
No. Marlow Street Realty, the Ellis family, the addresses and all figures are fictional. The arithmetic is consistent: each price per square foot follows from the sold price and the size, the recommended price is 2,120 square feet at $325 and the proceeds bridge closes at $326k. That makes it a model for your own listing appointment.
Give the AI your brief, approve the page plan and export a .pptx you can keep editing.
Rebuild a PDF's pages as editable slides, or condense a long report into a short deck.
Which fonts work for presentations, how many to use, what size to set and how to stop fonts changing when a PowerPoint file opens on another computer.
Start from this structure, add your numbers and your company's PowerPoint template, and get an editable .pptx.
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