By being consistent, not by pretending to be bigger. A client skims a proposal for three signals: you understood the problem, the plan is concrete, and you are organized. The same colors, fonts and logo on every document, a structure the client recognizes and a title on every slide that says the point cover the third.
A title that says the point reads like this:
| A label | A title that makes the point |
|---|
| Scope | Three deliverables cover the relaunch: brand guide, website, launch assets |
| Timeline | The site can go live on 14 March if feedback arrives within two days |
| Fees | A fixed fee in two installments, with changes priced before they start |
Ask for this style in the brief; the guide to action titles explains how.
The brand kit does the repeating work. Under “Brand”, save your colors, fonts, logo and tone of voice once, or enter your website address and click “Read brand”. The AI reads the visible colors, fonts and logo and shows the result under “Here is what we found”. Nothing is saved until you click “Accept brand”, and reading a brand uses no credits.
While a brand is active, it goes with every new request as guidance. Your instruction in the brief always wins; to restyle an old document, ask in the chat. Uploaded fonts draw pages in the editor, the PDF and PNG or JPG files. Use a font the client has, or send a PDF. Upload only fonts whose license allows it, and use only logos you have the rights to.
What persuades is specific: your own projects, with real numbers. Name them in the brief and attach the figures. The AI is told not to invent figures and to label assumptions, and it builds from what you supply.