# Sales deck template > A sales deck is the presentation you show a prospective customer to win a deal. It starts with the buyer's problem, not with your company, and ends with a next step the buyer can say yes to. This template has nine slides: a cover addressed to the buyer, the situation in their numbers, the solution, a comparison with the alternatives, proof, the business case, pricing, the rollout and the next steps. - Source: https://ai-presentations.com/templates/sales-deck/ - Updated: 21 October 2026 - Language: English - German version: https://ai-presentations.com/de/vorlagen/verkaufspraesentation/ For sales teams, account executives, founders who sell, consultants and agencies who present a product or service to a prospective customer, and for anyone who has to turn a discovery call into a proposal. ## Slide by slide ### 1. Cover: the buyer's name and the outcome they want The cover decides whether the buyer reads a deck about them or a brochure. Their company name and the outcome in the title make it theirs, and a forwarded file explains itself to people who were not in the meeting. - The buyer's company name - A title that states the outcome, not your product name - Your product as the subtitle - Your company, the kind of document and the date ### 2. Situation: the buyer's problem in their numbers Start with what you learned in discovery, not with your company history. One slide that states the problem in the buyer's own numbers shows that you listened and earns the next ten minutes. - One headline number from the buyer's data, such as hours, euros or delays - One sentence on where it comes from, for example a workshop or a data replay - The cost of the problem in the buyer's terms, not in yours ### 3. Solution: three jobs the product does for the team Describe the product as the three jobs it does for the people who will use it, in their words. Three is what a listener remembers, and every job has to answer a need from the previous slide. - Three headings, each a job the buyer's team does today - One or two plain sentences per job, with no jargon - An icon or a screenshot if it makes the job clearer - Nothing that the situation slide did not turn into a need ### 4. Alternatives: why not what they use today Every buyer compares you with something: a competitor, a spreadsheet or doing nothing. Answer that comparison before it is asked, on needs the buyer named. One row that the alternative wins makes the other rows believable. - The buyer's real alternatives, including doing nothing - Four or five needs the buyer agreed to, not the ones you win - Marks in a table instead of paragraphs - One row where the alternative wins - Your own column highlighted ### 5. Proof: numbers the buyer can check A wall of logos shows who bought, not what happened. Three or four numbers that the buyer could verify do more: customers, usage, renewals and time to start. Each one carries a date and a definition. - Three or four numbers, not ten - The date of each number and what it counts - A result from a customer like the buyer, if you may name them ### 6. Business case: from hours to euros to net benefit The buyer's finance director has to justify the purchase. One bridge from the savings, minus your price, to the net benefit shows the story and the arithmetic in one picture, and visible assumptions let the buyer replace them with their own. - Savings split into two or three drivers - Your price on the same chart, so the net benefit is visible - Hours, rates and shares behind each bar, in a note - An assumption that is more cautious than your own data ### 7. Pricing: three plans, one recommended Price comes after value, never before. Three plans with the recommended one marked let the buyer choose without negotiating the structure, and a title with the total at the buyer's size turns a unit price into the number that finance will see. - Three plans, the middle one recommended - The unit price and the total for this buyer - Four points per plan at most - Billing terms such as annual or monthly ### 8. Rollout: what happens in the first weeks A buyer who cannot picture the start imagines a long project and waits. Four steps with week ranges show that the change is small and scheduled, and what you need from the buyer's side. - Four steps with a week range each - What you set up, import or train in each step - A pilot with a small group before the full rollout - What the buyer has to provide ### 9. Next step: three actions with a date or an owner A sales deck ends on an action, not on “Questions?”. Three small steps, each with a date or a person, give the meeting an outcome and make the next contact easy to schedule. - Three steps the buyer controls - A date or an owner for each step - The contact for questions, with email or phone ## Example deck The example is about Tourwerk, an invented company. Every figure in it is invented too. 1. Fewer hours on the schedule, more jobs on the road. Tourwerk Dispatch for field service teams. Tourwerk · Proposal · October 2026 2. Six dispatchers spend 11,340 hours a year on planning, and most of it is re-planning. 11,340 planning hours a year, six dispatchers. In the replay of your jobs from July to September, 62% of that time went into re-planning after emergency calls and delays. 3. Tourwerk plans the day, re-plans when it changes and reports back from the job: Plans the day: Assigns every job by skills, parts on the van and time window, then sequences each technician's route.; Re-plans on change: An emergency call or a delay moves only the jobs it touches. The technician's phone shows the new order.; Reports from the job: Technicians log time, parts and photos on site, so the office sees the status without a phone call. 4. Tourwerk covers four of five needs fully, and the spreadsheet wins only on cost: Need, Spreadsheet and phone, Generic route planner, Tourwerk Dispatch 5. 212 service companies plan their day with Tourwerk, and 96% renew: Service companies using Tourwerk 212 (+38 in 2026); Technicians planned each day 9,400 (+2,100 in 2026); Customers that renew after year one 96% (+2 pp on 2025); Median weeks from signature to go-live 8 (−1 week on 2025) 6. Tourwerk saves €647k a year against a license of €127k, so €520k stays. Assumes half of planning time is saved (5,670 h at €48, below the 62% spent re-planning) and 72 driving hours per technician (6,048 h at €62). 7. For 84 technicians the Team plan costs €127k a year, billed annually: Core €89; Team €126; Business €158 8. Eight weeks from signature to all 84 technicians on Tourwerk: Weeks 1 to 2: connect → Weeks 3 to 4: set rules → Weeks 5 to 6: pilot → Weeks 7 to 8: roll out 9. Three steps to start the rollout on 9 November. Eight weeks later all 84 technicians plan on Tourwerk. Sign the order form by 6 November. Name one dispatcher and one technician as project leads. Send your job data for the last 12 months ## Tips - **Collect three of the buyer's numbers before you write slide two.** Ask in discovery for the volume, the hours and the cost per hour. With those three, the situation and business-case slides belong to the buyer, not to you. If you have no data, show a range and label it an assumption instead of inventing an exact figure. - **Write titles that survive a forward.** After the meeting, your contact forwards the deck to finance, IT or a boss who was not there. Write each title as a full sentence that states the point, such as “Tourwerk saves €647k a year against a license of €127k”, and give every number its date and definition. Operations reads the solution and the rollout, finance reads the business case and the price, and IT looks for security in the appendix. - **Compare with the real alternative and let it win one row.** Buyers compare you with a spreadsheet, an incumbent or doing nothing. Pick the needs the buyer named, not the ones you win, and name a competitor only if the buyer does. One row where the alternative wins, such as license cost, makes the other marks credible. - **Show the assumptions of the business case and choose cautious ones.** The finance director will test your numbers, so put hours, rates and shares in a note. The example deck assumes that half of the planning time is saved, although re-planning takes 62% of it. A case that still pays with a cautious assumption survives the first question. - **Keep one master deck and tailor a copy for each account.** The slides on product, proof and pricing stay the same; the cover, the situation and the business case change with every buyer. Upload your master deck as a PowerPoint file, attach the account notes and the price list, and ask the AI for a version for this account. AI makes mistakes, so check every figure and name. The AI is instructed not to invent figures and to label assumptions. ## Common mistakes - Five slides of company history before the buyer's problem appears - A feature list with no link to a need the buyer named - Comparing only with strawmen, or with competitors the buyer is not considering - A business case without assumptions, or with savings no finance director would accept - Ending on “Thank you” or “Questions?” instead of a next step with a date ## Brief for the AI A complete brief for the AI. Replace the [placeholders] with your facts. ```text Create a 9-slide sales deck in which [vendor] proposes [product] to [prospect]. Slide 1: cover with the prospect's name, the outcome they want as the title, and the date. Slide 2: the prospect's problem in their own numbers ([number] [unit]) and where the number comes from. Slide 3: three jobs the product does, each one a job the prospect's team does today. Slide 4: a table comparing [alternative 1], [alternative 2] and [product] on [four or five needs], with one row where the alternative wins and my column highlighted. Slide 5: four proof numbers, each with a date and a definition: [customers], [usage], [renewal rate], [time to start]. Slide 6: a waterfall chart from [saving 1] and [saving 2] to the total savings, minus our price, to the net benefit, with the assumptions in the takeaway. Slide 7: three pricing plans with [plan] recommended and the total price for [number] [units]. Slide 8: the rollout in four steps over [number] weeks. Slide 9: three next steps with a date or an owner each, and a contact. Write every title as a full sentence that states the point. Use my real figures; where one is missing, mark it as an assumption instead of inventing it. ``` [Open this brief in the editor](https://app.slaide.de/registrieren?prompt=Create+a+9-slide+sales+deck+in+which+%5Bvendor%5D+proposes+%5Bproduct%5D+to+%5Bprospect%5D.+Slide+1%3A+cover+with+the+prospect%27s+name%2C+the+outcome+they+want+as+the+title%2C+and+the+date.+Slide+2%3A+the+prospect%27s+problem+in+their+own+numbers+%28%5Bnumber%5D+%5Bunit%5D%29+and+where+the+number+comes+from.+Slide+3%3A+three+jobs+the+product+does%2C+each+one+a+job+the+prospect%27s+team+does+today.+Slide+4%3A+a+table+comparing+%5Balternative+1%5D%2C+%5Balternative+2%5D+and+%5Bproduct%5D+on+%5Bfour+or+five+needs%5D%2C+with+one+row+where+the+alternative+wins+and+my+column+highlighted.+Slide+5%3A+four+proof+numbers%2C+each+with+a+date+and+a+definition%3A+%5Bcustomers%5D%2C+%5Busage%5D%2C+%5Brenewal+rate%5D%2C+%5Btime+to+start%5D.+Slide+6%3A+a+waterfall+chart+from+%5Bsaving+1%5D+and+%5Bsaving+2%5D+to+the+total+savings%2C+minus+our+price%2C+to+the+net+benefit%2C+with+the+assumptions+in+the+takeaway.+Slide+7%3A+three+pricing+plans+with+%5Bplan%5D+recommended+and+the+total+price+for+%5Bnumber%5D+%5Bunits%5D.+Slide+8%3A+the+rollout+in+four+steps+over+%5Bnumber%5D+weeks.+Slide+9%3A+three+next+steps+with+a+date+or+an+owner+each%2C+and+a+contact.+Write+every+title+as+a+full+sentence+that+states+the+point.+Use+my+real+figures%3B+where+one+is+missing%2C+mark+it+as+an+assumption+instead+of+inventing+it.&utm_source=ai-presentations.com&utm_medium=referral&utm_campaign=template%3Asales-deck&utm_content=markdown) ## Frequently asked questions ### What should a sales deck contain? A good sales deck follows the buyer's questions in order: what is wrong today, what do you do about it, why not the alternatives, who else trusts you, what does it return, what does it cost, how does it start and what happens next. That is the order of the nine slides in this template. Open with the buyer's problem in their numbers instead of your company history, and end on a next step with a date. Company background, team and security details belong in an appendix that you open only when asked. ### What is the difference between a sales deck and a pitch deck? A sales deck is shown to a prospective customer to win a deal, so it is about the buyer's problem, the proof and the price. A pitch deck is shown to investors to raise money, so it is about the market, the team and the growth of the company. The two share a few slides, such as the problem and the traction, but the audience asks a different question: “Will this solve my problem?” against “Will this company be worth more?”. A company profile describes the firm for any reader; a sales deck centers on one buyer. If you sell to companies and also raise money, build two decks. ### How long should a sales deck be? For a first meeting, eight to twelve slides are enough; this template has nine. Plan about two minutes of talking per slide, and a 30-minute meeting fits nine slides with time for questions. Put detail such as security, integrations and references in an appendix instead of the main deck. A deck that is sent without a meeting can run longer, but every slide still needs a title that states its point. ### Should a sales deck include pricing? Yes, once the buyer has agreed that the problem is worth solving, which is usually the second meeting or a written proposal. Put the price after the business case so it is read against the benefit, and show the total at the buyer's size, not only the unit price. In a first call with a buyer who is not qualified yet, leave the price out and keep it in the appendix. ### Can ChatGPT or another AI create a sales deck? A chat assistant can draft a storyline and wording, but the buyer's numbers and your proof have to come from you. The AI builds the slides from a brief like the one above as an editable PowerPoint file, and you can attach discovery notes, a price list or an Excel file as source material. Colors, fonts and logo come from your brand kit, which the AI can read from your website address. AI makes mistakes, so check every figure, name and claim before the deck goes to the buyer. ### Are the numbers in this template real? No. Tourwerk, Veldkamp Building Services and all figures are fictional. The arithmetic is consistent: the savings of €272k and €375k add up to €647k, the license for 84 technicians at €126 a month is €127k, and €520k remains, so the deck works as a model for your own numbers. ## Related pages - [Pitch deck](https://ai-presentations.com/templates/pitch-deck/): Ten slides for a seed round: problem, solution, market, traction, unit economics, competition, team and the ask. A pitch deck template with a worked example. - [Company profile](https://ai-presentations.com/templates/company-profile/): Show who you are, key facts, growth, offering, customers, history and leadership, and end on a clear next step. A 9-slide company profile deck with an example. - [Consulting proposal](https://ai-presentations.com/templates/consulting-proposal/): Propose the work in 8 slides: what you heard, the evidence, the approach in phases, the timeline, fixed fees per phase, the team and next steps. - [Quarterly business review](https://ai-presentations.com/templates/quarterly-business-review/): Plan a customer QBR on 6 slides: results, adoption, commitments, the plan for next quarter and the decisions you need from the customer. With an example deck. - [Case study](https://ai-presentations.com/templates/case-study/): Tell a client story in 8 slides: client, challenge, approach, result, outcome KPIs, a client quote and fit. A case study template for consultants and agencies. - [Listing presentation](https://ai-presentations.com/templates/listing-presentation/): A listing presentation template with 8 slides: track record, comparable sales, price, marketing plan, timeline, net proceeds and the next steps for the seller. --- ai-presentations.com is published by Slaide (https://www.slaide.de), a sole proprietorship run by Nathalie Scholl in Heilbronn, Germany. [How this site is written, checked and corrected](https://ai-presentations.com/editorial-policy/).