# Listing presentation template > A listing presentation is what a real estate agent shows a seller to win the listing. It proves the track record, prices the home from recent comparable sales, shows how buyers will be reached, lays out the weeks ahead and shows what the seller keeps. This template has eight slides and one rule: every number can be checked against the comps or the seller's own statement. - Source: https://ai-presentations.com/templates/listing-presentation/ - Updated: 22 October 2026 - Language: English - German version: https://ai-presentations.com/de/vorlagen/maklerpraesentation/ For real estate agents, teams and brokers who pitch a home seller, and for agencies that want one consistent deck for the listing appointment. ## Slide by slide ### 1. Title: the address and the price The seller is here for their own home. The address and the recommended price on slide one show a plan for that home, not a pitch for the agency. - Address of the home - Recommended list price - Agent, agency and the date of the appointment - The owners it is prepared for ### 2. Track record Four numbers a seller can compare with the market: homes sold, days on market, sale price against list price and the share sold above list. Each sits next to the neighborhood figure. - Homes sold in the last 12 months - Average days on market next to the neighborhood - Sale price as a share of list price, next to the neighborhood - The period and the data source in a note ### 3. Comparable sales (the CMA) The evidence behind the price. Five recent sales near the home, each with its price per square foot, let the seller check your logic. The comparative market analysis, or CMA, in one table. - Five recent sales close to the home, with the month of each sale - Size, sold price and price per square foot - The average per square foot - The source and the radius ### 4. Price Gives the recommended price as one number with the arithmetic behind it, so the seller can tie it back to the comparable sales. - Square feet times price per square foot - How the figure compares with the comp average - Our listings priced this way, with days on market ### 5. Marketing Shows what happens in the first ten days with one number per channel, so the seller sees effort and not adjectives. - Photos, floor plan and tour, with the date - The online listing and the social campaign - Open houses and private showings - Buyer outreach, with the size of your database ### 6. Timeline Dates, not promises: when the photos are taken, when the listing goes live, when offers are reviewed and when closing is expected. - Six milestones with dates - The target for an accepted offer, based on your own average - Closing after the accepted offer ### 7. Proceeds Answers the question every seller has: what is left after everything is paid. A bridge closes to the net figure. - Sale price at the start and net proceeds at the end - Commission, closing costs, preparation and mortgage payoff as steps - The assumption behind each percentage ### 8. Next steps Ends on three actions with dates, so the seller can say yes in the room. - Sign the listing agreement and agree the commission - Book the photographer - Choose the open house weekend ## Example deck The example is about Marlow Street Realty, an invented company. Every figure in it is invented too. 1. A plan to sell 1420 Cedar Hollow Lane at $689,000. What your home is worth, how we reach buyers and what you would take home. Dana Reyes · Marlow Street Realty · Prepared for the Ellis family, 5 November 2026 2. Our listings sell in 24 days at 99.1% of list price, against 41 days and 97.2% in the neighborhood: Homes sold in the last 12 months 64 (11 more than the year before); Average days on market 24 (Neighborhood average: 41); Sale price as share of list price 99.1% (Neighborhood average: 97.2%); Homes sold above list price 31% (20 of our 64 homes) 3. Five comparable homes sold from July to September 2026 at $318 to $341 per square foot: Comparable sale, Size, Sold price, Per sq ft, Sold 4. We recommend a list price of $689,000, which is $325 per square foot. $689,000 Recommended list price. Your home has 4 bedrooms and 2,120 square feet, so $325 per square foot gives $689,000. That sits just under the $326 average of the five comparable sales. Our listings priced this way sold in 24 days on average. 5. Four channels put your home in front of buyers in the first ten days: Photos and a 3D tour: A photographer shoots the home on Monday 9 November. The listing goes live with 30 photos, a floor plan and a 3D tour.; Online listing: On the MLS and the major portals on Thursday 12 November, with a social campaign aimed at buyers within 25 miles.; Open houses: Two open houses on the first weekend, plus private showings booked within 24 hours of each request.; Buyer outreach: A call and an e-mail to the 180 buyers in our database who searched your neighborhood last quarter. 6. From photos to closing takes about eight weeks, and we expect an accepted offer after 24 days: 9 Nov Photos and 3D tour; 12 Nov Listing goes live; 14 and 15 Nov Open houses; 18 Nov First offers reviewed; 6 Dec Target: accepted offer; Early Jan Closing 7. At $689,000 you would keep about $326,000 after commission, costs and your mortgage. The estimate uses a 5% commission, 1.5% closing costs and $6k for prep and staging. We confirm every line with you before you sign. 8. Three steps this week put your home on the market on 12 November. Sign the listing agreement at $689,000 and agree the commission. Book the photographer for Monday 9 November. Choose the open house weekend, 14 and 15 November ## Tips - **Start with their home, not your company.** Sellers want to know what the home is worth. Put the address and the price on slide one, and let the track record follow as proof, not as the opening. - **Put the neighborhood next to every number.** A 24-day average means little until it stands next to the neighborhood's 41. Give each track record number a market figure and name the period it covers. - **Show the arithmetic of the price.** Square feet times price per square foot, next to the comp average. A seller who can follow the calculation argues less about the number and trusts the recommendation more. - **Use dates.** A timeline with dates for photos, go-live and open houses turns a plan into a commitment. Work out the target for an accepted offer from your own days-on-market average. - **Show proceeds, not just the price.** The price is not what the seller keeps. A bridge from sale price to net proceeds answers the real question, and the assumptions on the slide, such as the commission percentage, can be confirmed in the room. ## Common mistakes - Opening with the history of the agency instead of the seller's home - A price with no comparable sales behind it - Track record numbers with no market figure next to them - Marketing described in adjectives instead of channels, dates and numbers - No dates for the first weeks - Showing the price but not what the seller takes home ## Brief for the AI A complete brief for the AI. Replace the [placeholders] with your facts. ```text Create an 8-slide listing presentation for [the Ellis family] on [5 November 2026]. Agent: [Dana Reyes, Marlow Street Realty]. Home: [1420 Cedar Hollow Lane, 4 bedrooms, 2,120 sq ft]. Slide 1: title with the address and the recommended list price [$689,000]. Slide 2: our track record in four numbers, each next to the neighborhood average [64 homes sold, 24 days on market against 41, 99.1% of list price against 97.2%, 31% sold above list]. Slide 3: a table of five comparable sales from [July to September 2026] with size, sold price and price per square foot [1388 Cedar Hollow Lane 2,240 sq ft $712,000; 52 Larkspur Court 2,050 sq ft $668,000; 1507 Willow Bend Road 1,960 sq ft $640,000; 88 Fernhill Drive 2,310 sq ft $735,000; 214 Birchwood Avenue 1,890 sq ft $645,000]. Slide 4: the recommended price with its arithmetic [2,120 sq ft at $325]. Slide 5: four marketing channels with one number each [30 photos and a 3D tour, MLS and portals at 9 a.m., 2 open houses, 180 buyers in our database]. Slide 6: a timeline with dates from the photos on [9 November] to closing in early January. Slide 7: a waterfall from sale price to net proceeds [commission 5%, closing costs 1.5%, prep and staging $6k, mortgage payoff $312k]. Slide 8: next steps with dates. Use action titles. Check that every price per square foot and the proceeds bridge are right, and mark anything you had to assume instead of inventing figures. ``` [Open this brief in the editor](https://app.slaide.de/registrieren?prompt=Create+an+8-slide+listing+presentation+for+%5Bthe+Ellis+family%5D+on+%5B5+November+2026%5D.+Agent%3A+%5BDana+Reyes%2C+Marlow+Street+Realty%5D.+Home%3A+%5B1420+Cedar+Hollow+Lane%2C+4+bedrooms%2C+2%2C120+sq+ft%5D.+Slide+1%3A+title+with+the+address+and+the+recommended+list+price+%5B%24689%2C000%5D.+Slide+2%3A+our+track+record+in+four+numbers%2C+each+next+to+the+neighborhood+average+%5B64+homes+sold%2C+24+days+on+market+against+41%2C+99.1%25+of+list+price+against+97.2%25%2C+31%25+sold+above+list%5D.+Slide+3%3A+a+table+of+five+comparable+sales+from+%5BJuly+to+September+2026%5D+with+size%2C+sold+price+and+price+per+square+foot+%5B1388+Cedar+Hollow+Lane+2%2C240+sq+ft+%24712%2C000%3B+52+Larkspur+Court+2%2C050+sq+ft+%24668%2C000%3B+1507+Willow+Bend+Road+1%2C960+sq+ft+%24640%2C000%3B+88+Fernhill+Drive+2%2C310+sq+ft+%24735%2C000%3B+214+Birchwood+Avenue+1%2C890+sq+ft+%24645%2C000%5D.+Slide+4%3A+the+recommended+price+with+its+arithmetic+%5B2%2C120+sq+ft+at+%24325%5D.+Slide+5%3A+four+marketing+channels+with+one+number+each+%5B30+photos+and+a+3D+tour%2C+MLS+and+portals+at+9+a.m.%2C+2+open+houses%2C+180+buyers+in+our+database%5D.+Slide+6%3A+a+timeline+with+dates+from+the+photos+on+%5B9+November%5D+to+closing+in+early+January.+Slide+7%3A+a+waterfall+from+sale+price+to+net+proceeds+%5Bcommission+5%25%2C+closing+costs+1.5%25%2C+prep+and+staging+%246k%2C+mortgage+payoff+%24312k%5D.+Slide+8%3A+next+steps+with+dates.+Use+action+titles.+Check+that+every+price+per+square+foot+and+the+proceeds+bridge+are+right%2C+and+mark+anything+you+had+to+assume+instead+of+inventing+figures.&utm_source=ai-presentations.com&utm_medium=referral&utm_campaign=template%3Alisting-presentation&utm_content=markdown) ## Frequently asked questions ### What should a listing presentation include? A track record with market comparisons, comparable sales and a price recommendation, the marketing plan, a timeline with dates, an estimate of the seller's net proceeds and the next steps. Eight slides cover it, and the listing agreement and disclosures go in a separate packet. ### How long should a listing presentation be? Eight to twelve slides. Plan on about one and a half minutes per slide, so eight slides take twelve minutes and leave the rest of the appointment for the walk-through and the seller's questions. ### How do I price a home in a listing presentation? Take recent sales of similar homes close by, work out each price per square foot and use the average as a guide. Multiply by the size of the home, adjust for what sets it apart, such as lot, condition or upgrades, and show the calculation on the slide so the seller can follow it. ### Can ChatGPT create a listing presentation? ChatGPT or any other AI assistant can draft the slide wording and suggest a structure. It does not know your sales, the comparable sales or the seller's mortgage, so the figures have to come from your MLS data and your own records, and every number needs a check. The AI builds editable slides from your brief and your data. AI makes mistakes, so check every figure. ### Can I build this in my brokerage's PowerPoint template? Yes. Upload your brokerage's .pptx and the AI builds the new slides in that design, with its fonts and colors. The result is an editable PowerPoint file made of ordinary text boxes, shapes and tables. ### Are the numbers in this template real? No. Marlow Street Realty, the Ellis family, the addresses and all figures are fictional. The arithmetic is consistent: each price per square foot follows from the sold price and the size, the recommended price is 2,120 square feet at $325 and the proceeds bridge closes at $326k. That makes it a model for your own listing appointment. ## Related pages - [Sales deck](https://ai-presentations.com/templates/sales-deck/): A sales deck template with 9 slides: the buyer's problem, solution, alternatives, proof, business case, pricing, rollout and next steps. - [Company profile](https://ai-presentations.com/templates/company-profile/): Show who you are, key facts, growth, offering, customers, history and leadership, and end on a clear next step. A 9-slide company profile deck with an example. - [Consulting proposal](https://ai-presentations.com/templates/consulting-proposal/): Propose the work in 8 slides: what you heard, the evidence, the approach in phases, the timeline, fixed fees per phase, the team and next steps. - [Case study](https://ai-presentations.com/templates/case-study/): Tell a client story in 8 slides: client, challenge, approach, result, outcome KPIs, a client quote and fit. 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