# Company profile template > A company profile introduces a business to buyers, partners and lenders: who it is, what it does, how big it is and why it can be trusted. This template has nine slides: a calm cover, one sentence on who you are, four key facts, five years of growth, three capabilities, the customer mix, history and certifications, the leadership team and one next step. Each content slide makes one claim and backs it with a number or a date. - Source: https://ai-presentations.com/templates/company-profile/ - Updated: 21 October 2026 - Language: English - German version: https://ai-presentations.com/de/vorlagen/unternehmenspraesentation/ For owners, sales leads and marketing teams at small and mid-sized companies that need one profile for tenders, supplier audits and first meetings. ## Slide by slide ### 1. Cover: the name and one line on what you make A profile is often read cold, as an attachment with no covering email. The cover says whose it is and what the company does, so the reader knows at once whether it applies to them. - Company name and logo - One line on what you make or do and for whom - Location, founding year and the date of the profile ### 2. Who we are The answer to “who are you” in one sentence, with size and age. Everything after it is proof, so this sentence has to be complete. - What you make or do, for whom and in what quantities - Employees and locations - Founding year and ownership - The latest revenue ### 3. Key facts Four numbers a buyer or partner checks first. Writing the date and the way each number is measured next to it saves the first round of questions. - Revenue, employees, share of repeat customers and one quality or delivery figure - Change against last year - Date of the figures and how each one is measured ### 4. Growth One chart over five years shows a steady trend. For a lender or a buyer that says more than the latest year alone. - Revenue or another headline figure for three to five years - The growth rate per year - One sentence on what drove it - The source of the figures ### 5. What we do Capabilities a buyer can compare, each with one hard number. A list of machines or services tells a stranger little; a tolerance, a certification or a lead time tells them something. - Three or four capabilities, not ten - One number per capability - Materials, volumes or standards where they matter ### 6. Who we serve Shows the markets you serve and how dependent you are on any single customer. Concentration is the first thing a buyer, a bank or an insurer asks about. - Revenue by industry or customer group - The share of the largest customer - The average length of a customer relationship ### 7. History and certifications Trust comes from facts a reader can check: dates, certificates and capacity steps. “Experienced” proves nothing; “ISO 13485 since 2012” does. - Five or six milestones with years - Certifications with year and standard - New sites or capacity steps ### 8. Leadership Puts names and roles on the company. A buyer wants to know who decides, who answers quality questions and who has been there long enough to remember. - Three to five people with name and role - Years with the company - Who to contact for what ### 9. Next step and contact A profile ends with an action, not with “thank you”. Say what the reader should send, what comes back and how fast. - One clear next step - Name, email and phone of a real contact - What the reader gets and by when ## Example deck The example is about Wendeler Precision, an invented company. Every figure in it is invented too. 1. Wendeler Precision. Machined parts for medical devices and automation. Family-owned since 1994 · Reutlingen, Germany 2. We machine precision parts for medical devices and automation, in batches from 50 to 50,000. 212 employees at three plants. Karl Wendeler founded the company in 1994. His daughter Mara has led it since 2021. Revenue was €38.4m in 2025. 3. Revenue grew 10% in 2025, and 91% of it came from existing customers: Revenue 2025 €38.4m (+10.0% on 2024); Employees 212 (+14 in 2025); Revenue from repeat customers 91% (+3 pp on 2024); On-time delivery 98.6% (+0.8 pp on 2024) 4. Revenue has grown about 10% a year since 2021, from €26.1m to €38.4m. That is 10.1% a year on average. More volume from existing customers and two product lines added in 2023 drove it. 5. Three capabilities take a part from raw bar stock to a cleaned, documented component: Turning and milling: CNC turning, milling and multi-axis machining in steel, stainless steel, titanium and plastics, in batches from 50 to 50,000.; Cleaning and finishing: Deburring, passivation and ultrasonic cleaning, then packing in our own cleanroom for medical parts.; Measuring and documenting: Every series lot ships with a measurement report and material certificates, traceable to the bar it came from. 6. Medical technology and automation make up three quarters of revenue. No customer is above 12% of revenue. Our ten largest customers have been with us for 11 years on average. 7. Each expansion since 1994 came with a certification or a new plant: 1994 Founded in Reutlingen; 2004 ISO 9001 certified; 2012 Medical production starts; 2018 Second plant in Zlín; 2024 Medical hall opens 8. The leadership team has 62 years with the company between them: Mara Wendeler (Chief executive); Jonas Berger (Chief financial officer); Elif Kaya (Head of quality); Tomáš Novák (Plant manager, Zlín) 9. Send us a drawing. We return a quote and a feasibility note within three working days. Send the drawing and the expected annual volume. Review the quote and the feasibility note. Approve first-article parts with a measurement report ## Company profile format: PowerPoint deck or A4 document? A company profile comes in two formats, and the right one depends on how it is read. A deck of 8 to 12 slides works when someone presents it or walks through it on a call. A two-page A4 document, usually sent as a PDF, works when it is attached to a tender or a supplier questionnaire. The nine slides of this template can be presented or sent as a PDF. | Aspect | Deck (slides) | Document (A4 pages) | | --- | --- | --- | | Length | 8 to 12 slides | 2 pages | | Best for | A first meeting, a pitch to a buyer or a walk-through on a call | A tender, a supplier questionnaire or an email attachment | | How it is read | Presented, or read slide by slide | Read alone, often printed | | Each unit says | One claim, backed by a number | One topic per half page, under a headline that states the claim | ## Company profile for a first meeting, a tender or a supplier audit The nine slides stay the same. What changes is which slides you move up and which you shorten. Pick the row that matches your reader. | Use | Slides to move up | The reader's first question | | --- | --- | --- | | First meeting | Who we are, What we do, Next step and contact | “Is this company relevant to us?” | | Tender | History and certifications, Key facts, Who we serve | “Does this company meet our requirements?” | | Supplier audit | Key facts, History and certifications, Leadership | “Can we rely on this company for years?” | ## Company profile sample: the “who we are” slide in full This is slide 2 of the example deck, written for Wendeler Precision, an invented company. Title: “We machine precision parts for medical devices and automation, in batches from 50 to 50,000.” Below it: “212 employees at three plants.” and “Karl Wendeler founded the company in 1994. His daughter Mara has led it since 2021. Revenue was €38.4m in 2025.” The slide works because the title says what is made, for whom and in what quantities, and the lines under it give size, age, ownership and revenue. A buyer can place the company without reading on. ## Tips - **Lead with facts, not adjectives.** Readers use a profile to check you out, often after a tender or before a supplier audit. Replace “high-performing” and “innovative” with employees, founding year, certifications, tolerances and delivery dates. - **Date every number and say how it is measured.** “On-time delivery 98.6%” means nothing without a definition. Write what it is measured against (the confirmed date or the requested date) and for which period. That answers the first question on the slide. - **Keep one core version and adapt two slides.** The same company needs a different emphasis for a customer, a bank and a recruit. Keep the core slides and swap the weight: capabilities for buyers, growth and customer mix for lenders, history and leadership for partners. - **Use your own photos.** Photos of your plant, your products and your people earn more trust than stock images. One good photo on the cover and one for each capability is enough. - **Send a PDF, keep the PowerPoint.** Readers who only need to look get the PDF; the editable PowerPoint stays with you for the next update. Check that the file opens on a phone and is small enough for email. ## Common mistakes - Starting with the founder's story and reaching the offer on slide eight - Claims without proof: “leading”, “innovative”, “customer-focused” - Customer logos that the customers never agreed to show - A profile that has not been updated since the last tender - Ending on “Thank you” or “Questions?” instead of a next step ## Brief for the AI A complete brief for the AI. Replace the [placeholders] with your facts. ```text Create a 9-slide company profile for [company name], a [type of company] based in [city, country], founded in [year]. Slide 1: cover with the company name, one line on what we make and for whom, and the year of the profile. Slide 2: who we are in one sentence, with [number] employees, [number] sites and revenue of [amount]. Slide 3: four key facts ([revenue], [employees], [share of repeat customers], [one quality or delivery figure]) with the change against last year and the date of the figures. Slide 4: revenue for the last five years as a column chart, with the average yearly growth. Slide 5: our three capabilities, each with one hard number. Slide 6: revenue by [industry] as a donut chart, plus the share of our largest customer. Slide 7: a timeline of five milestones and certifications. Slide 8: the leadership team with name, role and years with the company. Slide 9: one next step with a named contact. Use action titles, state the date and source of every figure and keep the tone factual and sober. Use my real numbers; where one is missing, mark it as an assumption instead of inventing it. ``` [Open this brief in the editor](https://app.slaide.de/registrieren?prompt=Create+a+9-slide+company+profile+for+%5Bcompany+name%5D%2C+a+%5Btype+of+company%5D+based+in+%5Bcity%2C+country%5D%2C+founded+in+%5Byear%5D.+Slide+1%3A+cover+with+the+company+name%2C+one+line+on+what+we+make+and+for+whom%2C+and+the+year+of+the+profile.+Slide+2%3A+who+we+are+in+one+sentence%2C+with+%5Bnumber%5D+employees%2C+%5Bnumber%5D+sites+and+revenue+of+%5Bamount%5D.+Slide+3%3A+four+key+facts+%28%5Brevenue%5D%2C+%5Bemployees%5D%2C+%5Bshare+of+repeat+customers%5D%2C+%5Bone+quality+or+delivery+figure%5D%29+with+the+change+against+last+year+and+the+date+of+the+figures.+Slide+4%3A+revenue+for+the+last+five+years+as+a+column+chart%2C+with+the+average+yearly+growth.+Slide+5%3A+our+three+capabilities%2C+each+with+one+hard+number.+Slide+6%3A+revenue+by+%5Bindustry%5D+as+a+donut+chart%2C+plus+the+share+of+our+largest+customer.+Slide+7%3A+a+timeline+of+five+milestones+and+certifications.+Slide+8%3A+the+leadership+team+with+name%2C+role+and+years+with+the+company.+Slide+9%3A+one+next+step+with+a+named+contact.+Use+action+titles%2C+state+the+date+and+source+of+every+figure+and+keep+the+tone+factual+and+sober.+Use+my+real+numbers%3B+where+one+is+missing%2C+mark+it+as+an+assumption+instead+of+inventing+it.&utm_source=ai-presentations.com&utm_medium=referral&utm_campaign=template%3Acompany-profile&utm_content=markdown) ## Frequently asked questions ### What should a company profile include? Who you are in one sentence, key facts such as revenue and employees, growth, what you offer, who your customers are, history and certifications, the leadership team and a contact. That is nine slides. Keep further detail, such as a reference list or a site plan, in an appendix. ### How long should a company profile be? Eight to twelve slides as a presentation, or two pages as a short PDF. Beyond that readers skim, so move detail to an appendix and send it on request. ### What is the difference between a company profile and a pitch deck? A company profile describes what a business is and does today, for buyers, partners and lenders. A pitch deck asks investors for money and centers on the problem, the market, traction and the amount raised. Both use facts about the company, but they answer different questions. A company profile fits any reader and is read without you; a sales deck is built around one buyer's problem and shown in a meeting. ### Can ChatGPT or another AI create a company profile? A general chat assistant can draft the outline and the wording, but the facts, such as revenue, headcount and certifications, have to come from you. The AI builds the slides themselves as an editable PowerPoint file from a brief like the one above. It plans the structure first, and the first result is a first version to check against your own figures. ### Can I use my company's colors, fonts and PowerPoint template? Yes. Upload your .pptx and the AI reads the theme fonts, colors and layouts, then builds new slides in the same design as ordinary, editable text boxes, shapes and pictures. Without a file, save your brand (colors, fonts, logo) or let the AI read it from your website address. ### Are the numbers in this template real? No. Wendeler Precision and all its figures are fictional. The arithmetic is consistent: the industries add up to 100 percent and the growth rate matches the yearly revenue, so the deck works as a model for your own numbers. ## Related pages - [Pitch deck](https://ai-presentations.com/templates/pitch-deck/): Ten slides for a seed round: problem, solution, market, traction, unit economics, competition, team and the ask. A pitch deck template with a worked example. - [Executive summary](https://ai-presentations.com/templates/executive-summary/): Lead with the recommendation, the one number that matters, the options compared and the decision you need. Template with an 8-slide example. - [Sales deck](https://ai-presentations.com/templates/sales-deck/): A sales deck template with 9 slides: the buyer's problem, solution, alternatives, proof, business case, pricing, rollout and next steps. - [Case study](https://ai-presentations.com/templates/case-study/): Tell a client story in 8 slides: client, challenge, approach, result, outcome KPIs, a client quote and fit. A case study template for consultants and agencies. - [Annual report](https://ai-presentations.com/templates/annual-report/): An 8-slide annual report presentation for shareholders and boards: summary, key figures, revenue by segment, cash flow, priorities, outlook and resolutions. - [Listing presentation](https://ai-presentations.com/templates/listing-presentation/): A listing presentation template with 8 slides: track record, comparable sales, price, marketing plan, timeline, net proceeds and the next steps for the seller. --- ai-presentations.com is published by Slaide (https://www.slaide.de), a sole proprietorship run by Nathalie Scholl in Heilbronn, Germany. [How this site is written, checked and corrected](https://ai-presentations.com/editorial-policy/).